GTM Lead – AI Video Content Generation

We're building a next-generation AI Video Content Generation platform and are looking for a high-ownership GTM Lead to drive revenue, growth, and product-market fit from the ground up. This is a foundational role (employee #1–5 in GTM) with direct ownership of revenue outcomes, not just marketing outputs. Primary markets: United States & Europe.

• Own and drive end-to-end revenue funnels (Acquisition → Activation → Retention → Monetization)
• Take full accountability for key growth metrics: CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value), ROAS (Return on Ad Spend), and Conversion Rates across funnel stages
• Design and execute SEO + AEO (Answer Engine Optimization) strategies that generate high-intent traffic and revenue
• Plan, launch, and optimize paid acquisition campaigns (Google, Meta, LinkedIn, etc.) with a strict focus on profitable growth
• Lead product launches end-to-end — positioning, messaging, distribution, and iteration
• Translate user research, analytics, and performance data into actionable product and growth insights
• Partner closely with Product & Engineering to prioritize features based on revenue impact
• Build scalable GTM systems and playbooks: campaigns, lifecycle flows, outbound, and experimentation frameworks
• Own copywriting and messaging across landing pages, ads, emails, and outbound
• Help build, manage, and upskill a high-performance growth and marketing team over time

• 2–4 years of experience in product marketing, growth, demand generation, or GTM strategy
• Proven experience as an early GTM hire (0→1 or 1→10 stage startup)
• Demonstrated success driving revenue — not just traffic or engagement (metrics required)
• Strong understanding of US & EU buyer psychology, pricing expectations, and messaging nuance
• Deep understanding of B2B SaaS funnels and unit economics: CAC, LTV, payback periods, and conversion optimization
• Hands-on experience with SEO + AEO strategies that convert into revenue
• Hands-on experience with paid ad campaigns delivering measurable ROAS and pipeline impact
• Proven ability to launch and iterate on products and features while managing trade-offs
• Strong execution ability across both strategy and hands-on implementation
• Excellent copywriting and communication skills with native-level fluency for US audiences
• Nice to Have: Hands-on experience with tools like Figma, Adobe After Effects, or other creative tools
• Nice to Have: Familiarity with AI video tools such as Runway Gen-2, Pika Labs, or similar
• Nice to Have: Experience building or growing communities on Discord or Reddit

• Direct ownership of revenue and growth outcomes
• Opportunity to operate at the intersection of AI, content, and product-led growth
• Build and scale GTM from 0 → 1 in a high-growth category
• High autonomy, fast execution, and meaningful impact on company trajectory
• In your first 90 days: launch high-impact GTM experiments, establish a baseline revenue engine, and ship a clear SEO/AEO strategy aligned with US/EU audiences
• Please include in your application: examples of campaigns or funnels you've owned end-to-end, specific metrics you've driven (CAC, ROAS, revenue, conversion rates), and any products you've helped launch or scale targeting US/EU markets